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Shopping in the Spirit of Generosity

October 28, 2009

Author: Terri Lee Freeman

Last Wednesday, October 21, was a remarkable day for people in need of assistance in our region.    In that one day, The Community Foundation’s Neighbors in Need Montgomery Fund (managed by our Montgomery County affiliate) received 5% of the net sales at Whole Foods Markets in Montgomery county—adding up to a total of more than $18,000. By all accounts, it is one of the most generous 5% days sponsored by Whole Foods.

But perhaps even more significant was our region’s spirit of generosity in action. It seemed that there were volunteers everywhere, smiling , warm, and friendly as they informed shoppers about the organizations that their purchases would benefit.

Besides the 5% donation of net sales, there also was the opportunity to donate food to several Montgomery County-based nonprofits. Throughout the day, some people actually went back to buy more to contribute to the food drive. In all, some 2,600 pounds of food was collected to benefit two Montgomery County-based nonprofits, Shepherd’s Table in Silver Spring and Manna Food Center in Rockville.

These donations are coming just in time. New numbers on unemployment are out and the rates are up in both the District of Columbia and the state of Maryland. We know that area residents are having increased need for additional support to make ends meet. And we hear every day from the nonprofits working to meet these needs that their resources are strained, sometimes to the point that they have to turn people away.

That’s why we established the Neighbors in Need and Neighbors in Need Montgomery Funds. And because of your generosity we are able to continue to help those who need it most. Your help is needed and we hope you will donate whatever you can, whether it’s $10 or $100 or $1,000, your gift really does make a difference.

The Community Foundation’s bread and butter is built on the concept that we are a community of givers, a place where there are   highly efficient, effective and local opportunities to fulfill the desire and passion to make a difference. No matter what your financial situation, you can become a part of this caring and vibrant community and experience the most positive aspects of generosity.

We offer a variety of ways to get involved.

  • You can establish a donor advised fund with a minimum gift of $10,000.
  • If you don’t have $10,000 to open a fund, you can build a fund over time through our Community Futures Fund.
  • And finally, you can support Neighbors in Need and other targeted funds with a contribution of any size.

To all those who came out in force last week to participate in our drive with Whole Foods, we thank you.   And please keep giving. Your neighbors need you, now more than ever.

P.S.: Join our Facebook “Neighbors in Need” page at

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