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Welcome to 21st Century Philanthropy

January 15, 2010

Author: Terri Lee Freeman

R u n2 txtng? Well, if you aren’t, there are millions of other “givers” who are. Rap singer Wyclef Jean’s “Yele Haiti” project charges $5.00 to your phone bill when you text 501501. The State Department does the same, charging you $10.00 when you text 90999; the contribution goes to the American Red Cross.

Donating through texting isn’t just new…it’s also here to stay, and the proof is in the numbers.

This morning, January 15, the estimated figure raised is more than $7 million! And yesterday, the American Red Cross tweeted a thank-you message on Twitter for the more than $3 million that had been raised via text contributions.

This terrible disaster has pointed to yet another vehicle for giving. And the Millennials and GenXers are taking advantage of a medium that is second nature to them. My two oldest daughters and many of their friends have texted and made contributions to both Yele Haiti and the American Red Cross.

But even if you aren’t into texting, nonprofit organizations are still accepting your on-line and snail mail contributions. Right now, we encourage you to give to the large organizations that can quickly utilize the contributions and provide the very basic essentials that are critically low – food, water, medical supplies, personal hygiene products, etc. For a list of recommended organizations you can go to our website www.thecommunityfoundation.org.

No matter what method you decide to use, please consider a contribution to aid in the rescue, recovery and eventually rebuilding efforts of Haiti. Maybe we have an opportunity to create now what should have been.

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